British resident are officially creatures of habit. According to a new RCI survey released by RCI, more than half (57%) of Brits have returned to the same destination, hotel or resort on holiday three or more times and more than 80% have returned to the same resort or destination at least once.
Confirming that people like to know what to expect when it comes to their holidays, more than a third (36%) have returned to the same holiday resort four times or more and, 13% of respondents said they had returned to the same resort at least five times.
Sean Lowe, managing director of RCI said: “We commissioned the research to gain insight into people’s holiday habits and what is important is guaranteeing they have a good time.
“While travelling and trying different experiences has its own advantages, it’s apparent that ensuring a consistent quality and knowing what you’re buying is important to many – which is why timeshare holidays and holiday exchange have remained popular.
“Over a third (35%) of the people we surveyed who ‘repeat holiday’, said they would actually try a different holiday if they knew they would get a similar experience.”
The main reason respondents cited for returning to the same resort was that they had a good time there and went back to have the same holiday (60%). Other reasons stated were that people felt it met all their criteria (39%) and nearly a third (31%) said they didn’t see a need to go elsewhere if they had already found somewhere they liked. Respondents also stated they went back to the same place because they liked familiarity (21%) or found it less stressful knowing exactly what to expect where they are going (18%).
In terms of regional habits, people in the North East are most likely to repeat a holiday, with 45% saying they have been on the same holiday four times or more compared to Northern Ireland, which had the lowest number likely to return to the same resort – only 25% having gone back to the same resort four times or more.
With over a third of people (36%) now taking fewer holidays than normal, it seems holidaymakers want to remove the risk of having a disappointing break. Returning to somewhere they have been before and enjoyed seems to have been given higher priority than having different experiences.
Other holiday habits:
- ‘Familiar fun’ – nearly a third (31%) of people tended to do the same activities on their repeat holiday
- ‘Meal monogamy’ – four in ten (40%) people surveyed said they went back to the same place to eat/drink with 8% saying they ordered the same meals
- ‘Bay Watch’ – one in 20 (5%) people said they actually wait and then take the first opportunity to get their usual spot on the beach or by the pool.
Source: www.rciventures.com HERE